Reaching the Unorganized
The results of a recent Department for Professional Employees (DPE) campaign with the Nonprofit Professional Employees Union (NPEU) demonstrate that low-cost social media advertising is an effective way to generate quality organizing leads. DPE partnered with NPEU?—?formerly the International Federation of Professional and Technical Employees (IFPTE) Local 70?—?on a campaign to promote NPEU and inform nonunion …
